Rick Gruebele

Broker / Owner | REALTOR®

CRS — Top 3% Nationwide SRS GRI ABR

Rick Gruebele business card — Visions First Realty

Rick owns and operates Visions First Realty in Northern Wisconsin. As a Certified Residential Specialist (CRS) — a designation held by only the top 3% of REALTORS® nationwide — Rick brings proven expertise to every transaction, backed by his SRS, GRI, and ABR credentials on both the buyer and seller side.

But credentials only tell part of the story.

Rick’s lived in the Northland for years and knows Ashland, Bayfield, and Douglas Counties inside and out. He’s straightforward, listens to what you actually need, and supports his clients long after closing day. Need a contractor recommendation two years later? Rick’s still there to help.

Looking for your first home? A place on the lake? An investment property? Rick knows the neighborhoods, the market, and the people. He’ll give you honest answers and help you make smart decisions about one of the biggest purchases of your life.

Real estate in Northern Wisconsin is Rick’s business and his community. When you work with him, you get someone who’s invested in both — and the professional credentials to back it up.

Thinking about selling? As a Seller Representative Specialist (SRS) — a designation held by a select few agents in Northern Wisconsin — Rick has advanced training specifically in representing sellers. From pricing strategy to negotiation, you get an advocate who knows exactly how to protect your interests and maximize your return.

C2EX

Rick holds the NAR C2EX Endorsement — recognition for professionals who demonstrate the highest standards in ethics, technology, advocacy, and client service. Few agents in Northern Wisconsin hold this distinction.

Call Rick — 715-812-1135 What Our Clients Say

Every active listing on this page is represented by Visions First Realty — a locally owned brokerage based in Washburn, Wisconsin. Not a franchise. Not a regional office of a national brand. A Northern Wisconsin firm that lists, sells, and closes homes, land, and waterfront properties across Ashland County, Bayfield County, and Douglas County every day.

Active Listings — Represented by Visions First Realty

What We List

Our active listings cover the full range of what Northern Wisconsin real estate has to offer. Lake Superior waterfront homes along the South Shore. Inland lake cabins and year-round lake homes on some of the Northwoods’ most sought-after water. Hunting land and recreational acreage in Ashland, Bayfield, and Douglas County. Residential homes in Washburn, Ashland, Bayfield, Superior, and surrounding communities. Raw building sites for buyers ready to build. Investment properties at every price point.

Whether you are searching at the entry level or looking at premium lakefront estates, this market has more range than most buyers expect when they first start looking.

Lake Superior Waterfront for Sale

Lake Superior waterfront properties are among the most sought-after listings in Northern Wisconsin — and among the most misunderstood. Shoreland zoning, riparian rights, seasonal road access, and water frontage measurements all affect value and usability in ways that national search portals simply do not capture. Visions First Realty has closed Bayfield County waterfront and Ashland County waterfront transactions and understands what buyers need to know before making an offer on South Shore property.

Our Service Area

Visions First Realty actively lists and sells homes and land across Washburn, Bayfield, Ashland, Superior, Iron River, Lake Nebagamon, and communities throughout Ashland County, Bayfield County, and Douglas County. Lake Superior shoreline, inland lakes, river frontage, Northwoods acreage — this is our market and we know it well.

Listings updated regularly. Properties subject to prior sale, price change, or withdrawal. Information deemed reliable but not guaranteed.