Rick owns and operates Visions First Realty in Northern Wisconsin. As a Certified Residential Specialist (CRS) — a designation held by only the top 3% of REALTORS® nationwide — Rick brings proven expertise to every transaction, backed by his SRS, GRI, and ABR credentials on both the buyer and seller side.
But credentials only tell part of the story.
Rick’s lived in the Northland for years and knows Ashland, Bayfield, and Douglas Counties inside and out. He’s straightforward, listens to what you actually need, and supports his clients long after closing day. Need a contractor recommendation two years later? Rick’s still there to help.
Looking for your first home? A place on the lake? An investment property? Rick knows the neighborhoods, the market, and the people. He’ll give you honest answers and help you make smart decisions about one of the biggest purchases of your life.
Real estate in Northern Wisconsin is Rick’s business and his community. When you work with him, you get someone who’s invested in both — and the professional credentials to back it up.
Thinking about selling? As a Seller Representative Specialist (SRS) — a designation held by a select few agents in Northern Wisconsin — Rick has advanced training specifically in representing sellers. From pricing strategy to negotiation, you get an advocate who knows exactly how to protect your interests and maximize your return.
C2EX
Rick holds the NAR C2EX Endorsement — recognition for professionals who demonstrate the highest standards in ethics, technology, advocacy, and client service. Few agents in Northern Wisconsin hold this distinction.
Discover Ashland, Wisconsin—the vibrant county seat of Ashland County and a historic Lake Superior port city. With a population of approximately 7,900, Ashland sits on the scenic shores of Chequamegon Bay and serves as the commercial hub of northern Wisconsin. Known as the “Historical Mural Capital of Wisconsin” since 2005, Ashland combines rich maritime and lumber heritage with modern amenities, outdoor recreation, and a thriving arts community.
At Visions First Realty, our office is located in Washburn, WI—minutes from Ashland—and we know this market inside and out. Whether you’re seeking waterfront, historic character, or affordable family homes, we’ll help you find the right property in Ashland.
Living in Ashland
Ashland’s history as a major Lake Superior shipping port for lumber and iron ore in the late 1800s shaped the city’s character and architecture. Founded in 1877 when the railroad reached Chequamegon Bay, Ashland grew rapidly as six railroads converged here to transport timber and ore for loading onto Great Lakes vessels. At its peak in 1900, the city’s population reached 13,074, supported by ten sawmills and thriving port operations.
Today, Ashland thrives as a regional service center offering excellent healthcare, education, shopping, and dining. The city’s walkable downtown features over 20 stunning historical murals painted on buildings throughout an eight-block historic district, depicting the area’s lumber era, Native American heritage, and maritime history. Ashland’s location at the junction of US Highway 2 and Wisconsin Highway 13 makes it an ideal base for exploring the Apostle Islands, Bayfield Peninsula, and Chequamegon-Nicolet National Forest.
Local Attractions
Northern Great Lakes Visitor Center — World-class facility with five-story observation tower, interactive exhibits, museum theater, art gallery, boardwalk trails, and Wisconsin Historical Society archives
Historical Mural Walk — Self-guided tour of 20+ murals throughout downtown depicting Ashland’s history
Lake Superior Waterfront Trail — Continuous 10-mile walking and biking path circling the city along Chequamegon Bay
Prentice Park — 100-acre natural park with hiking trails, swan habitat, artesian wells, and camping
Bayview Park — Sandy beach with lifeguards, fishing pier, playground, and lighthouse views
Maslowski Beach — Shallow family-friendly beach with pavilion and trail access
Chequamegon Bay — World-class fishing for smallmouth bass, salmon, and lake trout
Schools in Ashland
Ashland is served by a local K–12 school district with elementary, middle, and high school options within the city. The district offers project-based learning options, a 1:1 student technology program, strong arts and music programs, and comprehensive athletics. For the most current enrollment and program information, we recommend contacting the district directly.
Higher Education & Technical Training
Ashland is home to a technical college campus and an environmental institute, providing residents access to technical training and environmental education within the community.
Outdoor Recreation & Events
Ashland’s lakefront location provides year-round recreational opportunities. Anglers enjoy excellent fishing in Chequamegon Bay and surrounding waters. The city’s extensive trail system includes the Waterfront Trail for walking and biking, plus access to hundreds of miles of ATV and snowmobile trails in the Chequamegon-Nicolet National Forest.
Annual events include Bay Days in July, the Book Across the Bay ski race in February crossing frozen Chequamegon Bay from Ashland to Washburn, WI, the WhistleStop Marathon in fall, and the Chequamegon Bay Birding & Nature Festival in May.
Ashland Real Estate Market
The Ashland real estate market offers diverse housing options from historic homes in walkable downtown neighborhoods to modern lakefront properties with stunning bay views. As the county seat and largest community in the region, Ashland provides the most comprehensive amenities while maintaining affordable housing prices compared to nearby tourist destinations. The combination of maritime history, outdoor recreation, cultural attractions, and proximity to the Apostle Islands makes Ashland an excellent choice for families, professionals, and retirees seeking the perfect balance of small-city amenities and Northwoods character.
Start Your Ashland Property Search
Whether you’re seeking Chequamegon Bay waterfront with small-city convenience, affordable homes near hospital and employment, family-friendly neighborhoods with good schools, historic character near downtown, or investment opportunities in Northern Wisconsin’s county seat, Ashland delivers exceptional options across all lifestyles and budgets. Browse current listings above or contact Visions First Realty today.
