Meet Our REALTORS®: Northern Wisconsin Real Estate Agents
Northern Wisconsin real estate agents with Visions First Realty, serving Washburn, Ashland, Bayfield, Superior, and the Lake Superior South Shore. Locally owned and committed to making your real estate visions a reality.
We live here. We work here. We know this market.
Northern Wisconsin Real Estate Agents on Lake Superior’s South Shore
Visions First Realty is a locally owned real estate firm based in Washburn, WI, assisting buyers and sellers in Ashland, Bayfield, and Douglas Counties along the South Shore of Lake Superior. Our REALTORS® live in the communities we serve, from Chequamegon Bay to the inland lakes and small towns, and each brings firsthand knowledge of their corner of the South Shore. Whichever town you’re buying or selling in, you work with a local REALTOR® who knows the roads, the shoreline, and the market, not a call center.
Rick Gruebele
Broker / Owner | REALTOR®
Focus: Washburn & surrounding areas · Serving all of Ashland, Bayfield & Douglas County
Heidi Hicks
REALTOR®
Focus: Ashland & surrounding areas · Serving all of Ashland, Bayfield & Douglas County
Why Work With Local Northern Wisconsin Real Estate Agents
Buying or selling on Lake Superior’s South Shore is not like buying or selling in a metro market. Rural roads, private wells and septic systems, shoreland zoning, seasonal access, and recreational land all raise questions that a national website or an agent from outside the area cannot answer well. As Northern Wisconsin real estate agents who live in the communities we serve, Rick and Heidi know the towns, the back roads, and the local inspectors, surveyors, lenders, and title companies who help a sale close smoothly.
Credentials That Mean Something
Rick holds the Certified Residential Specialist (CRS) designation from the Residential Real Estate Council, a designation earned by about 3% of REALTORS® nationwide, along with designations in seller representation, buyer representation, resort and second-home property, and pricing. Both Rick and Heidi have completed the National Association of REALTORS® Commitment to Excellence (C2EX) program. You can see every credential and what it means on our credentials page.
For Sellers
We price your property from actual comparable sales in Ashland, Bayfield, and Douglas County, not from online estimates built on a handful of very different properties. Then we market it to buyers well beyond the region, including the many second-home and recreational buyers who start their search from the Twin Cities, Chicago, and Milwaukee. Start with a free market analysis.
For Buyers
Many of our buyers live hours away. We coordinate showings and video walk-throughs when you cannot be here in person, help you get clear answers on roads, utilities, and zoning before you commit, and set up instant MLS listing alerts so you see new homes, cabins, waterfront, and land the day they hit the market.
Which Agent Should You Call?
If your property or search is in or near Washburn, Bayfield, or the western South Shore, start with Rick at (715) 209-5944. For Ashland and the surrounding area, start with Heidi at (715) 209-0547. Either one can help you anywhere in our three counties, and the office line, (715) 812-1135, reaches us both.
Let’s Make Your Real Estate Visions a Reality
Call Anytime, We Answer.
Whether you’re searching for your Northern Wisconsin lake home, vacation property, or ready to sell, start with a conversation.
