Making Your Real Estate Visions A Reality

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Residential  |  Waterfront  |  Vacation  |  Commercial

Covering All of Northern Wisconsin | Lake Superior Waterfront Specialist

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Wisconsin Real Estate?

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Featured Communities

Northwoods sunset through pine trees — Ashland County WI real estate Lake Superior sunset — Bayfield County WI real estate Northwoods stream — Douglas County WI real estate
Waterfront homes on Chequamegon Bay — Ashland County WI waterfront homes for sale Lake Superior sailboats — Bayfield County WI waterfront homes for sale Northern Wisconsin wooded land for sale with forest trail
Aerial view of Ashland Wisconsin — City of Ashland WI homes for sale Washburn Wisconsin harbor sunrise — City of Washburn WI homes for sale Glass calm Lake Superior sunset — City of Bayfield WI homes for sale Superior Wisconsin fall colors — City of Superior WI homes for sale

Thinking of Selling?

Find Out What Your
Northern Wisconsin Property
Is Worth Today

No algorithms. No zip code averages. A real assessment from local REALTORS® who know this market from the inside — Ashland, Bayfield, and Douglas County.

Over 60 Client Reviews
Over a Decade Serving Sellers & Buyers
3 Counties Served
What’s My Property Worth? Read Our Google Reviews → Meet Our REALTORS® → Call (715) 812-1135

Real Visions. Real Reviews.

“Rick Gruebele puts partnership ahead of profit. He took the time to understand what we truly needed and delivered beyond expectations. Best real estate experience we’ve ever had.”

James & Carol T.

Home Purchase  |  Verified Google Reviewer

“Heidi is one of the most high level Real Estate professionals I have EVER WORKED WITH! Above and beyond is an understatement! 10/10 recommend Heidi for ANY transaction. There is nothing that she can’t handle.”

Mohamed Elsayed

Land Sale — Maple, WI  |  Verified Google Reviewer

“Couldn’t Have Asked for a Better Experience. Rick was fantastic from start to finish. His communication was outstanding — he was always available, kept me updated on everything, and made sure I never felt in the dark. He made the whole process easy and stress-free.”

Glen Hill

Land Sale — Maple, WI  |  Verified Google Reviewer

“Jenni was absolutely wonderful to work with. She was knowledgeable, patient, and always available to answer our questions. We found our dream cabin on Lake Superior thanks to her dedication and expertise.”

Brad & Susan M.

Cabin Purchase — Bayfield County  |  Verified Google Reviewer

“Visions First Realty is the real deal. Local knowledge, honest advice, and they actually pick up the phone. Sold our Ashland home in 11 days at asking price. Highly recommend.”

Diane K.

Home Sale — Ashland, WI  |  Verified Google Reviewer

“We were relocating from out of state and Rick made the entire process seamless. He knew every road, every neighborhood, and every property type in the area. We felt completely confident the whole time.”

Tom & Lisa P.

Relocation Purchase — Washburn, WI  |  Verified Google Reviewer

Read Our Google Reviews → See All Testimonials → View Our Credentials →

Meet the REALTORS® Who Call This Home

We’re Your Northern Wisconsin REALTORS®

Meet Our REALTORS® →

Northern Wisconsin Real Estate — This Is Our Home and Our Community

Locally owned and proudly rooted in the communities we serve.

Visions First Realty is a locally owned brokerage based in Washburn, WI, serving Ashland, Bayfield & Douglas County along Lake Superior’s South Shore. From the Chequamegon Bay waterfront to the inland lakes and small towns that shape this region, we help buyers and sellers find what they are looking for in Northern Wisconsin real estate. Whether you are buying your first place, selling the family cabin, or ready to turn a real estate vision into reality — we are here to help.

Waterfront and Lake Superior

Lake Superior, Chequamegon Bay, the Apostle Islands, and the inland lakes of Ashland, Bayfield, and Douglas County shape the character of this region — and a large share of our work. As your REALTORS®, we help you think through the questions worth asking about waterfront property so you can move forward with confidence. Northern Wisconsin waterfront real estate is a category we know well, and we are glad to share what we know.

Property, Land, Cabins, Commercial

Our listings span the full range of Northern Wisconsin property: residential homes, vacation cabins, land and acreage, waterfront, and commercial real estate. We represent buyers and sellers across Ashland, Bayfield, and Douglas County — from Washburn, WI and Bayfield, WI to Iron River, WI, Cornucopia, WI, Port Wing, WI, and Superior, WI. Every transaction gets the same attention, whether it is a starter home or a legacy property.

Backed by Real Credentials

Rick Gruebele, principal broker, holds the CRS designation — Certified Residential Specialist, earned by the top 3% of REALTORS® nationwide, along with additional certifications in buyer representation, seller strategy, resort and second-home expertise, pricing analysis, and fair housing. These credentials reflect years of advanced training and real-world transactions, and they shape how we approach every client conversation. View the full list and what each credential means →

Search current Northern Wisconsin real estate listings above or call (715) 812-1135.
Visions, made real.

Making Your Real Estate Visions A Reality

Northern Wisconsin is more than a real estate market. It is our home and community. Let us help you find yours.