At Visions First Realty our clients tell our story better than we ever could. From first-time buyers to seasoned sellers, from Washburn to Bayfield to Superior — here’s what Northern Wisconsin families are saying about their experience with our team.

★★★★★

Claudeen McAulife

Land Purchase — Iron River, WI  |  Google Review

“Rick Gruebele puts partnership ahead of profit. From first visit to closing took 2 weeks and 1 day. He was always timely responding to phone, email, and texts. He is well-connected with area businesses and treated me like a good neighbor. His honesty and integrity steered me away from potential pitfalls. Rick made my vision a reality.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Glen Hill

Land Sale — Maple, WI  |  Google Review

“Couldn’t Have Asked for a Better Experience. Rick was fantastic from start to finish. His communication was outstanding — he was always available, kept me updated on everything, and made sure I never felt in the dark. He made the whole process easy and stress-free.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Kevin Kelly

Lake Superior Cottage Purchase  |  Google Review

“Heidi Hicks was my agent for a recent purchase of a cottage on Lake Superior. She was absolutely terrific at every stage — thorough, knowledgeable, efficient, and very friendly and supportive. I cannot recommend her more highly! Visions First Realty is a first-class realty company!”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Chris Sharp

Estate Home Sale  |  Google Review

“Rick is very ethical and goes above and beyond what I would expect. I have dealt with over 30 real estate sales in the past, so I am familiar with what to expect from a realtor. I would very highly recommend him.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Stephanie Julin

Home Sale  |  Google Review

“I had my house listed on the market less than 48 hours and Rick had it sold with a cash offer I couldn’t pass up. Not only that, Rick was at a banquet and still worked to get the paperwork to me. The process was smooth sailing and stress free!”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Mohamad Elsayed

Home Purchase  |  Google Review

“Heidi is one of the most high level Real Estate professionals I have EVER WORKED WITH! Above and beyond is an understatement! 15/10 recommend Heidi for ANY transaction. There is nothing that she can’t handle.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Eric Missinne

Home Sale  |  Google Review

“Jenni was wonderful to work with! Our home sold in 14 days and closed early! Her attention to detail and open communication with us through the whole process put our minds at ease. Thank you for a great experience!”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Brooke Velcheff

First Home Purchase  |  Google Review

“Jenni is a dream to work with. She was amazing at helping us find our very first home. She put us above herself and went above and beyond to help us with anything and everything. I highly recommend meeting with Jenni.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Sierra Gilbert

First Home Purchase  |  Google Review

“Heidi Hicks has been so amazing during the whole process. As a first time home buyer this process was all new. She was incredibly attentive, supportive, knowledgeable, and kind. It felt like I was working with a family member. She is an amazing person, and an even better REALTOR®.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Annalakshmi S

Home Purchase  |  Google Review

“Rick ensured we understand what to expect at each step of the process, and has gone above and beyond when coordinating with the seller’s agent. It has felt like having a trusted friend represent us throughout the process.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Gwendolynn Smith Patterson

Home Purchase  |  Google Review

“I had a fantastic experience working with Rick. He was so patient and thoughtful through every step and even after when I needed help with things at my new house. Rick is incredibly knowledgeable about the Northern Wisconsin market.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Phillip & Jai Soulier

First Home Purchase — Iron River, WI  |  Google Review

“Rick Gruebele was an excellent agent for my spouse and my first home purchase. He was able to find us a new lender during the government shutdown and we were able to close on the mortgage sooner than I had expected. Jai and I love our home!”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Felicity Byrd

First Home Purchase  |  Google Review

“Rick Gruebele was an awesome realtor to work with. He never tried to push any homes on us — he told us ‘he doesn’t sell houses, he lets houses sell themselves.’ Rick had no complaints driving to and from Washburn to Superior multiple times a week. Highly recommend especially for first time home owners.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Dylan Carnagey

Military Home Purchase  |  Google Review

“I’m a second class petty officer in the United States Coast Guard and I was trying to buy a home in an area I’m getting moved to. Rick was consistently supportive and more than helpful in the process. I would recommend Rick 100 percent to get you what you want.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Dmae Shannon

Land Purchase — Ashland, WI  |  Google Review

“Rick was extremely knowledgeable, incredibly friendly, helpful, open, transparent, and reliable through the whole process. He listened and understood our needs from the very first conference call. Rick is our go-to guy!”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Joelle

First Home Purchase  |  Google Review

“As a first-time homebuyer with a complex loan, I couldn’t have asked for a better experience. They were incredibly patient, answered all my questions, and went above and beyond to make sure I understood every step. I was able to purchase my first home with confidence.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Eileen Gorman

Home Sale  |  Google Review

“Heidi Hicks did a fabulous job selling my house and it was quick too. She was thorough and very friendly and knowledgeable through the process.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

Lorrie Strecker

Home Sales  |  Google Review

“Rick Gruebele was a pleasure to work with on the sale of both my son’s and my mom’s home this summer. Both transactions were difficult for my family, but he helped us through both with a lot of understanding and communication!”

Client testimonials are based on individual experiences and results may vary.

★★★★★

R Pairolero

Home Sale  |  Google Review

“Rick was exceptional to work with. The day after I told him I wanted to sell, he was there taking detailed notes, measurements, etc. He took amazing pictures and put together a video tour. Rick’s communication and professionalism was top notch.”

Client testimonials are based on individual experiences and results may vary.

★★★★★

M Hohmann

Home Sale  |  Google Review

“Within 48 hours I had received two offers and completed my sale within the week. Rick Gruebele knows the market with precision. Five stars.”

Client testimonials are based on individual experiences and results may vary.

Why Northern Wisconsin Families Choose Visions First Realty

Our clients consistently mention the same things — communication, local knowledge, and genuine care. We work across Ashland County, Bayfield County, and Douglas County helping buyers find their perfect Northern Wisconsin property and sellers get the results they deserve.