Rick owns and operates Visions First Realty in Northern Wisconsin. As a Certified Residential Specialist (CRS) — a designation held by only the top 3% of REALTORS® nationwide — Rick brings proven expertise to every transaction, backed by his SRS, GRI, and ABR credentials on both the buyer and seller side.
But credentials only tell part of the story.
Rick’s lived in the Northland for years and knows Ashland, Bayfield, and Douglas Counties inside and out. He’s straightforward, listens to what you actually need, and supports his clients long after closing day. Need a contractor recommendation two years later? Rick’s still there to help.
Looking for your first home? A place on the lake? An investment property? Rick knows the neighborhoods, the market, and the people. He’ll give you honest answers and help you make smart decisions about one of the biggest purchases of your life.
Real estate in Northern Wisconsin is Rick’s business and his community. When you work with him, you get someone who’s invested in both — and the professional credentials to back it up.
Thinking about selling? As a Seller Representative Specialist (SRS) — a designation held by a select few agents in Northern Wisconsin — Rick has advanced training specifically in representing sellers. From pricing strategy to negotiation, you get an advocate who knows exactly how to protect your interests and maximize your return.
C2EX
Rick holds the NAR C2EX Endorsement — recognition for professionals who demonstrate the highest standards in ethics, technology, advocacy, and client service. Few agents in Northern Wisconsin hold this distinction.
Welcome to Northern Wisconsin’s premier land market—a remarkable region where vast forests, pristine lakes, and abundant wildlife create exceptional opportunities for hunting land, recreational properties, lakefront lots, and custom homesites. Spanning Bayfield County, Ashland County, and Douglas County, our Northern Wisconsin land offerings include everything from small buildable lots to expansive wilderness tracts.
At Visions First Realty, based in Washburn, WI, we specialize in Northern Wisconsin land sales with comprehensive local knowledge and personalized service across all three counties.
Why Buy Land in Northern Wisconsin?
Abundant Wildlife & Premier Hunting
Northern Wisconsin’s vast forests, diverse habitat, and healthy wildlife populations create some of the Midwest’s best hunting opportunities. White-tailed deer thrive throughout the region, black bear populations are strong and growing, ruffed grouse offer excellent upland bird hunting, and waterfowl migrate through in spectacular numbers. Properties with mixed timber, food plots, water sources, and varied terrain provide ideal hunting land investments.
Pristine Lakes & Waterfront Opportunities
The region features hundreds of lakes ranging from intimate fishing holes to expansive recreational waters. Lakefront land provides opportunities for private beaches, docks, fishing access, and waterfront homesites. From Lake Superior’s dramatic coastline to inland lakes offering fishing and boating, Northern Wisconsin’s water resources enhance land value and recreational potential.
Vast Public Land Access
The Chequamegon-Nicolet National Forest (850,000+ acres), state forests, and county forests provide hundreds of thousands of acres of public land throughout Northern Wisconsin. Private land adjacent to public lands offers expanded recreation opportunities, hunting access, and trail connections without owning massive acreage—significantly enhancing property value and outdoor lifestyle potential.
Affordable Compared to Other Regions
Northern Wisconsin land prices remain remarkably affordable compared to similar recreational property markets in the Upper Peninsula, Minnesota’s North Shore, or more developed areas. Buyers find exceptional value per acre, making land ownership accessible for hunting camps, family retreats, future building sites, or investment portfolios.
Investment & Appreciation Potential
Recreational land in desirable markets like Northern Wisconsin historically appreciates over time. Limited availability of pristine wilderness property, growing demand from outdoor enthusiasts, increasing remote work flexibility, and timber value on wooded parcels all contribute to long-term investment potential.
Four-Season Recreation
Northern Wisconsin land provides year-round opportunities—deer and bear hunting in fall, snowmobiling and cross-country skiing in winter, turkey and fishing in spring, and hiking and berry picking in summer. Landowners enjoy diverse recreational activities throughout the year, maximizing property utility and family enjoyment.
Land by County
Bayfield County Land
The crown jewel of Northern Wisconsin land markets, Bayfield County offers proximity to Lake Superior and the Apostle Islands, Brule River area hunting and fishing land, properties near Cable and the CAMBA trail system, apple orchard potential near Bayfield, and remote wilderness tracts in the county’s interior. Bayfield County appeals to buyers seeking premier recreation access and renowned natural beauty.
Ashland County Land
Ashland County offers diverse land from Lake Superior to deep Northwoods including Chequamegon Bay area lakefront and near-lake parcels, land near Copper Falls State Park, properties in national forest corridors, excellent hunting land, and affordable acreage near small communities. Ashland County provides excellent value with full-service city access and vast recreation opportunities.
Douglas County Land
Douglas County varies from Superior’s outskirts to true wilderness including Brule River area premium hunting and fishing land, properties near Lake Nebagamon and inland lakes, land within commuting distance of Twin Ports, and affordable acreage in the southern county. Douglas County attracts buyers wanting wilderness character with reasonable Twin Ports access.
Types of Land Available
Hunting Land
Northern Wisconsin’s specialty—properties specifically managed or ideal for hunting. Features include mature forests with acorn-producing oak trees, mixed timber providing browse and cover for deer, water sources, food plot potential, excellent topography, and access to adjacent public hunting lands. Sizes range from small parcels perfect for bow hunting to large estates providing complete hunting operations.
Lakefront & Waterfront Lots
Buildable lots and acreage on lakes and waterways including Lake Superior shoreline parcels (rare and premium), inland lake lots with beach and dock potential, river frontage on pristine streams, and properties with pond or creek features. Waterfront land commands premium pricing but offers exceptional lifestyle value and long-term appreciation.
Recreational Acreage
Multi-use properties offering diverse outdoor activities including hiking and nature trails, ATV and UTV trail access, camping and primitive recreation, wildlife viewing, snowmobile trail connections, and family gathering space. These properties appeal to families seeking private outdoor spaces without focusing solely on hunting.
Buildable Residential Lots
Ready-to-build parcels including wooded lots in established communities, lake view lots with deeded water access, rural parcels with road access and utilities nearby, and off-grid capable lots in remote settings. These offer space and privacy while maintaining building feasibility.
Large Acreage Tracts
Significant parcels for serious land buyers—100+ acre wilderness properties, properties with diverse terrain and features, timber investment opportunities, and legacy family land holdings. Large tracts appeal to serious hunters, investors, families creating compounds, and those seeking maximum wilderness experience and seclusion.
Frequently Asked Questions
How much land do I need for hunting?
Smaller parcels work well for bow hunting or small groups. Larger acreage provides better hunting with less neighbor pressure and the ability to create sanctuary areas. Adjacent public land extends effective hunting territory significantly.
What’s the best county for hunting land?
All three counties offer excellent hunting. Bayfield County has renowned quality and the Brule River area reputation. Ashland County provides great value with good deer numbers. Douglas County offers solid hunting near the Brule River. Choose based on budget and desired location.
Can I build on hunting land?
Yes, if zoning permits and land is suitable. Many buyers purchase hunting land with future building plans. Verify septic capability, well potential, and building permits with the county before purchase.
What about property taxes on land?
Annual property taxes vary by assessed value and county. Wisconsin’s Managed Forest Law (MFL) program can reduce taxes significantly in exchange for a forest management commitment. We provide specific tax information for properties you’re considering.
Do I need a survey?
Highly recommended. Surveys confirm exact acreage, identify boundaries, reveal encroachments or easements, and prevent future disputes. Never waive a survey on a land purchase.
Can I finance a land purchase?
Yes, though land loans typically require larger down payments than home mortgages and have shorter terms. Owner financing is also common for land. We connect buyers with lenders experienced in Northern Wisconsin land financing.
Is lakefront land available?
Yes, though limited and commanding premium prices. We have access to lakefront lots on inland lakes and occasional Lake Superior parcels. These properties sell quickly when priced fairly—contact us to be notified when new waterfront land becomes available.
Start Your Northern Wisconsin Land Search
Whether you’re buying hunting land, a lakefront lot, recreational acreage, a future building site, or investment property, Visions First Realty offers comprehensive land expertise across Bayfield County, Ashland County, and Douglas County. Browse current listings above or contact us today.