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Meet Our REALTORS®

The real estate agents of Visions First Realty serving Washburn, Ashland, Bayfield, Superior, and the Lake Superior South Shore. Locally owned and committed to making your real estate visions a reality.

We live here. We work here. We know this market.

Real Estate Agents Serving Ashland, Bayfield & Douglas County

Visions First Realty is a locally owned brokerage based in Washburn, WI, with three real estate agents who each know a corner of the South Shore firsthand — and who together cover all of Ashland, Bayfield, and Douglas County. Rick Gruebele anchors Washburn and the surrounding communities, Heidi Hicks knows Ashland as a lifelong resident, and Jenni Viken focuses on Port Wing and the western South Shore. Whichever town you’re buying or selling in, you get a real estate agent who actually lives and works in this region — not a call center.

Rick Gruebele, Broker and Owner at Visions First Realty — Washburn, WI real estate agent

Rick Gruebele

Broker / Owner | REALTOR®

Focus: Washburn & surrounding areas · Serving all of Ashland, Bayfield & Douglas County

CRS — Top 3% Nationwide SRS GRI ABR® RSPS PSA e-PRO® AHWD® C2EX
📞 (715) 209-5944 ✉ info@visionsfirstrealty.com
View Full Bio View My Listings →
Rick Gruebele business card — Visions First Realty, 126 W Bayfield St, Suite 101, Washburn WI 54891
Heidi Hicks, REALTOR® at Visions First Realty — Ashland, WI real estate agent

Heidi Hicks

REALTOR®

Focus: Ashland & surrounding areas · Serving all of Ashland, Bayfield & Douglas County

C2EX Endorsed Lifelong Ashland Resident Northern Wisconsin Local
📞 (715) 209-0547 ✉ heidi@visionsfirstrealty.com
View Full Bio View My Listings →
Heidi Hicks business card — Visions First Realty, Washburn WI
Jenni Viken, REALTOR® at Visions First Realty — Port Wing and South Shore real estate agent

Jenni Viken

REALTOR®

Focus: Port Wing & the Lake Superior South Shore, including nearby Iron River · Serving all of Ashland, Bayfield & Douglas County

Investment Property Specialist Lakeshore Expert Business Broker Best-Selling Author
📞 (218) 830-2525 ✉ jenni@visionsfirstrealty.com
View Full Bio View My Listings →
Jenni Viken business card — Visions First Realty, Washburn WI

Let’s Make Your Real Estate Visions a Reality

Call Anytime — We Answer.

Whether you’re searching for your Northern Wisconsin lake home, vacation property, or ready to sell — start with a conversation.

Call (715) 812-1135 What’s My Home Worth? Send Us a Message
Visions First Realty — Making Your Real Estate Visions A Reality — Northern Wisconsin Real Estate
Rick Gruebele
CRS | SRS | GRI | ABR | RSPS
PSA | e-PRO® | AHWD | C2EX
Owner / Broker — Top 3% Nationwide
Contact Us
  • 📍 126 W Bayfield St Suite 101, Washburn, WI 54891
  • 📞 Office: (715) 812-1135
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Chico, Chief Morale Officer at Visions First Realty
Chico, Chief Morale Officer at Visions First Realty
🐾

Woof!

Welcome to the NEW
Visions First Realty website!

Hi, I'm Chico — Chief Morale Officer at VFR.

The humans have been working hard on this new site and I personally inspected every page. It passed my sniff test.

Browse listings, get a free home valuation, or just scratch behind my ears — we're glad you're here.

Search Listings What's My Home Worth?
— Chico, CMO (Chief Morale Officer)  🐾